Rahul Mathew's blog: Cannes alcohol festival kicks off
McCann's Rahul Mathew shares his experience at the Gutter bar and some entries that stood out at the festival
McCann's Rahul Mathew shares his experience at the Gutter bar and some entries that stood out at the festival
Mathew talks about winners and Amitabh Bhattacharya's 1000 kms cycling expedition
Free t-shirts, bags, candies, passes to parties handed by pretty women, alcohol and much more
Rahul Mathew is executive creative director, McCann Erickson. This is a collection of his blogs from Cannes Lions 2011.
The author speaks about the importance of boredom to creativity