Bravery is about putting oneself in the line of fire and representing ideas that may cause trouble, Jose Miguel Sokoloff, president of Lowe Global Creative Council, told an audience at Spikes Asia this morning
Agencies must focus on finding and/or creating relevant truth and delivering it in a fresh way, Amir Kassaei, chief creative officer, DDB Worldwide, said in his jury president's address at Spikes Asia
Ideas can be a double-edged sword, due to the overload of conflicting messages online, according to Alan Dunachie, director of operations of Economist Group
Facebook's planned initiative to remove fake 'likes' on brand pages may hurt initially, but will eventually force Asia's digital ecosystem to produce improved and more genuine engagement rates between brands and fans.
ASIA-PACIFIC - The luxury advertising industry has seen three major shifts in communication concepts that premium brands can use to build their value and increase their influence, Remi Babinet, global chief creative officer of Havas, told Spikes Asia 2011 today.
Creative agencies should take a more proactive approach to connect with consumers, Matias Palm-Jensen said in his session at Spikes Asia 2011
Singapore's latest employment measure promises to aggravate the already-intense talent war in the industry.
Spikes Asia 2011kicked off at Suntec City in Singapore yesterday with over 1,600 delegates expected to attend from around the world.