Beyond the box: Why FMCG brands must rethink packaging
Sustainability is no longer a slogan—it’s a survival strategy. FMCG players must align packaging innovation with consumer realities or risk losing relevance, say Ipsos India experts.
Sustainability is no longer a slogan—it’s a survival strategy. FMCG players must align packaging innovation with consumer realities or risk losing relevance, say Ipsos India experts.