Pratap Bose

Tribute: How Ogilvy grew by 10 times in 10 years

Tribute: How Ogilvy grew by 10 times in 10 years

The co-founder of The Social Street, speaks to Campaign India about his association with Ranjan Kapur

“Hey Google… Write me an article on AI in advertising”

“Hey Google… Write me an article on AI in advertising”

Will the Google Assistant help in an advertising pitch? The author takes a look at the possibilities with AI in advertising.

Cannes 2013: Pratap Bose’s diary: ‘Our best ever tally, and I hope it will be beaten quickly’

Cannes 2013: Pratap Bose’s diary: ‘Our best ever tally, and I hope it will be beaten quickly’

The author lists 10 highlights from on the flight back from this year’s Festival, while congratulating Ogilvy Brasil’s Anselmo Ramos and the other big winners

Cannes 2013: Diary - Pratap Bose: ‘Almost every Gold Lion in PR was a stroke of genius’

Cannes 2013: Diary - Pratap Bose: ‘Almost every Gold Lion in PR was a stroke of genius’

On day five, the DDB Mudra Group COO sends in his diary entry from this year’s Festival

Cannes 2013: Diary - Pratap Bose: ‘A thousand bulbs pop in your head everyday’

Cannes 2013: Diary - Pratap Bose: ‘A thousand bulbs pop in your head everyday’

On Day One, the DDB Mudra Group COO sends in his diary entry from this year’s Festival