Opinion: The era of the 'mobile-first' consumer
According to the author, screen-time, videos, social media and personalisation will prove to be game changer for marketers
According to the author, screen-time, videos, social media and personalisation will prove to be game changer for marketers
The author states what he believes would be the impact of Google's latest move on consumers, brand advertisers, publishers, tech providers, agencies and the overall digital marketing ecosystem