Pranav Kosuri

Opinion: Navigating the new social landscape - why brands need to have an opinion in 2021

Opinion: Navigating the new social landscape - why brands need to have an opinion in 2021

The authors state that by brands can further strengthen their ties with their consumer base by showcasing the values they stand for

Opinion: It's time to give consumers the freedom to speak about your brand

Opinion: It's time to give consumers the freedom to speak about your brand

The authors believe brands need to embrace the public's desire to share their opinions and channel them more constructively