Blog: What’s your ‘story’?
You don’t always need the elusive big-budget TVC to narrate such stories. Why not a five-minute radio spot at the same budget of front page ads to tell a story of a guy whose life changed with a new hearing aid?
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Blog: Confessions of a ‘small city’ copywriter
If you thought that agency life was difficult in the big cities, listen to what a copywriter in Gujarat has to say.