Pooja Nair

Opinion: Virtual influencers – through the audience's lens

Opinion: Virtual influencers – through the audience's lens

Does the growing pull of virtual influencers point at a fading appeal in authenticity?

Opinion: The new normal - (yet) another perspective

Opinion: The new normal - (yet) another perspective

This crisis seems to have somehow nudged people into caring, states the author

Opinion: The changing relevance of distance

Opinion: The changing relevance of distance

Social distancing is the necessary shove we needed to use the technology that has been available to us for decades to increase productivity while cutting down expenditures, says the author

Opinion: Is everyone creative today?

Opinion: Is everyone creative today?

The growing number of new accounts on apps showcasing individual talent makes you wonder, is everyone creative today? And what does this mean for brand communications?