Double Standards: Has trust in Malaysia Airlines crashed with MH17?
Grey's CSO for South and SE Asia Dheeraj Sinha and Brand-comm's founder-CEO Ramanujam Sridhar reflect on the subject
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IAA Young Turks Forum: Why we tell stories of resurrection, not crucifixion
Second IAA Young Turks Forum featured film makers Stuart Sender and Mahesh Bhatt
Should agencies retain IP rights to their work?
Can they? Certainly not with adland divided on the issue - or so it seems.
All About: Advent of ad blocking software
Indian digital agencies aren’t worried (yet). Here's why.
Can retail brands take on e-com players online? How?
Santosh Desai and Pinaki Ranjan Mishra tell Pooja Ahuja Nagpal what advantages a brick and mortar retail chain could have, when it competes online for sales.
Is retargeting risking ‘invasion of privacy’?
As consumers evolve, marketers will have to be more nuanced in using this tool, finds Pooja Ahuja Nagpal
Double Standards: Does native advertising deliver better than ads, edit?
The web is abuzz on ‘native advertising’ amidst online content. Supriyo Gupta (SG) and Ajay Kakar (AK) reflect on several aspects of the subject.
‘70 per cent RFPs have India in their mix’
Q&A with Waggener Edstrom’s Matthew Lackie and Madhuri Sen
Double standards: Has POS promo influence reduced with digital savvy?
With access to information and reviews, are purchase decisions made before reaching stores inflexible?
‘Corporate citizenship space getting extremely competitive’: Scott Beaudoin
The global practice director of MSLGroup explains the challenges specific to India, where the service is seen as a value-add
Brands and the Metro
Transit media accounted of 34 pc of OOH spend and witnessed ‘accelerated growth’ in 2013. Where does the Metro figure?
Close-Up: ‘Between ‘nobody’ and ‘star’, there are two commercials’
Ashish Khazanchi tells Pooja Ahuja Nagpal why the timing of his second solo venture ‘Enormous’ is right – and reflects on what’s wrong with advertising today
'Every business is about the experience': Devraj Sanyal
The Universal and EMI Music MD was speaking at an Ad Club event in Mumbai
Self-regulation and celebrity endorsers in focus: Do we need Government intervention?
Will add to legal system’s burden, say some; ‘Has industry self-regulated effectively?’ ask others
Staying true to its core, Dalda looks to score in oils
Q&A with Sagar Boke, head - marketing, Dalda, on the brand’s re-launch to boost its presence in the refined cooking oil segment
Double Standards: Is advertising mirroring or creating ‘Tiger moms’?
We ask Kiran Khalap and Subhash Kamath if advertising has anything to do with competitive Indian mothers
Horlicks brings alive <i>Kesar Badam</i> flavour with a little prince's story
Watch the ad film conceptualised by JWT
Amul looks to cut through, with a slice of life 'in every home'
Watch the digital film conceptualised by daCunha Communications
Tata’s Tetley looks to take Green Tea message to the next rungs
Q&A with Vikram Grover, VP - marketing, Tata Global Beverages, on the brand’s re-launch strategy, roping in Kareena Kapoor and the <i>‘Insidewala snan’</i> campaign
ICICI Bank promises to take care of customers at home, with Tab Banking
Watch the ad film conceptualised by Ogilvy & Mather
Gowardhan-maker Parag is raring to ‘Go’. And how!
Mahesh Israni, CMO, Parag Milk Foods, says the Go brand in its portfolio will lead growth, for a company happy to be known as ‘The cheese people.’
Double standards: How effective are ads featuring competition?
Advertisements showing or clearly referring to competition can cut both ways, finds Pooja Ahuja Nagpal, in conversation with Dheeraj Sinha and Ranju Mohan.
Parle Milk Shakti targets the cream category, with Tom & Jerry
Q&A with Mayank Shah, assistant marketing manager, Parle Products
CII Marketing Summit 2013: The simple big data mantra - 'Identify what matters and monetise it'
Rajiv Kaul, Kartik Jain, Nimal Manuel, Natwar Mall, Vikas Ahuja and Vinay Bhatia discussed big data strategies for marketing
Live issue: Opportunity cost of popular soundtracks?
In using popular songs for obvious reasons, are brands missing out on ‘sound’ identity, asks Pooja Ahuja Nagpal
Society Tea celebrates the modern Indian woman; targets younger audience with ‘Woman for society’
Watch the ad films created by Flagship Advertising
‘Consumers are looking for greater variety than before’
Q&A with Nadia Chauhan, JMD and CMO, Parle Agro
ISA Global CEO Conference: ‘Efficiency does not necessarily create effectiveness’ - R Gopalakrishnan
Drawing from nature, the Tata Sons director urged the corporate world to leverage turbulence, and said intuitive Indians can deal with volatility better
ISA Global CEO Conference: “Learn to make decisions with imperfect data” - Manu Anand
Balance between cutting costs and making strategic investments in an economic slowdown, said the Mondelez International South Asia president and Cadbury India MD
10+2: Will it cap storytelling ads on TV?
Brands and agencies will need to change the creative ‘format’ when the ad cap is implemented, say some adlanders. In fewer seconds. As always, not everyone agrees.
All about: 3D OOH installations arrive
Brands are paying upto 10 times the cost of 2D hoardings, finds Pooja Ahuja Nagpal
Max Bupa puts health in focus with second edition of ‘Walk for Health’
Q&A with Sevantika Bhandari, director, marketing Max Bupa Health Insurance
Decoding ‘Brand Gandhi’ and ‘Brand Modi’
Pooja Ahuja Nagpal engages marketing minds to get a critical analysis of both politicians in the limelight. One brand seems to emerge stronger. But will this affect the verdict?
‘There is no other market that has such potential for home shopping’: Donald Kwag, Star CJ Alive
Q&A with Donald Kwag, Star CJ Alive, on the ongoing creative pitch, focus on housewives and BTL, growing share of online sales, preference for smaller agencies, and more.
‘The guy buying the tariff has to be a rocket scientist’
Its brand campaign ‘Open up’ is the ‘announcer’ for a five-part television campaign, explains Ritesh Ghoshal of Tata Docomo
'There is room for more channels as long as you have a clear positioning and offering’
Q&A with Kevin Vaz, head, English business, Star India, on Star World Premiere, which launches 24 September
Sam Ahmed to exit Rediffusion Y&R in December
He joined the agency as vice chairman and chief creative officer in January 2013
Profile: Finding new language to bond with the young
Ajai Jhala, CEO, BBDO India, tells Pooja Ahuja Nagpal about the need to shape, nurture and motivate talent today
Close-up: ‘If anything, designations actually help people grow’
Zenobia Pithawalla, executive creative director, O&M, tells Pooja Ahuja Nagpal why she looks forward to coming to work everyday, and why she will stop working the day she quits Ogilvy & Mather
Chocolate cafe chain Choko la assigns creative, digital duties to Law & Kenneth
The account was won following a multi-agency pitch; Draftfcb-Ulka handled the account earlier
Motilal Oswal woos investors back with ‘solid advice’: ‘Buy right, sit tight’
Watch the ad film created by Cartwheel Communications
Idea Cellular moots a public-police bond this Raksha Bandhan
Watch the ad film created by Lowe Lintas and Partners
Growing with customers, catering to latent desires
Marzin Shroff, CEO - direct sales, and senior VP - marketing, Eureka Forbes, tells Pooja Ahuja Nagpal about the evolution of the ‘direct sales’ company, alongside the Indian consumer. Edited excerpts:
Double Standards: To have or not to have... What’s in a designation?
Leo Burnett’s K V Sridhar and Havas Worldwide’s Satbir Singh tell Pooja Ahuja Nagpal what they think about designations that exist (or don’t) for creatives, what they mean, and more. For starters, we asked them if a creative team without layers defined by designations ensures a more open work culture, ensuring better access to the creative leadership. Their views, as one would expect, are very different. Read on for more.
'Each medium has a role’: Nitin Bawankule, Google
Bawankule was speaking on 'Search engine marketing and view from Google' at an IAA seminar on digital media in Mumbai for the realty sector
'Digital provides the opportunity to identify audience on the basis of intent': Tushar Vyas, GroupM
The IAA India Chapter organised a seminar on digital media for the realty sector in Mumbai on 2 August
Kartik Smetacek to join Ideas@Work as ECD
He is currently group creative director at Draftfcb-Ulka
‘We come more from a ‘do good’ space rather than ‘feel good’ space’
Q&A with Kedar Rajadnye, president and COO, consumer products division, Piramal Enterprises
Close - Up: ‘You have to be a planner to write some great copy’
Zarvan Patel and Prashant Godbole, founders, tell Pooja Ahuja Nagpal about creating their own big adda Ideas@Work since 2007, and the foundations on which it has been built. Excerpts.
Pitch underway for Piramal Enterprises' OTC business
Incumbent Orchard Advertising in the fray
Tanishq Inara promises to delight modern Indian women with price, too
Watch the ad film created by Lowe Lintas and Partners
Alto K10 exhorts youth to chase their passion
Watch the ad film created by Lowe Lintas and Partners
ITC Classmate sings a ‘signature’ tune to celebrate individuality
Watch the ad film created by Rediffusion Y&R
‘Every child who goes to school and writes with a pen is our target audience’: Karan Kumar
Q&A with Karan Kumar, marketing manager, ITC Classmate, on the marketing strategy, ad spend, media mix and more.
Close - Up: ‘No language barrier for ideas’
Anurag Agnihotri, group creative director, Ogilvy & Mather, Mumbai, tells Pooja Ahuja Nagpal that ideas walk away when you stop having fun. Edited excerpts from the conversation.
Havells weaves another quirky plot to reiterate ‘shock-proof’ promise
Watch the ad film created by Lowe Lintas and Partners
ABP News promises its informed viewers an audience
Watch the film created by Lowe Lintas and Partners
‘Emerging markets need the kind of rootedness that we have’: Ashwini Deshpande, Elephant
The director and co-founder opens up on 25 years of business, growing a design firm for Asia from India, and plans to set shop in Gemany
‘We invested a lot in changing perception’
Q&A: Rahul Razdan, head, Tencent India, on Wechat Messenger’s India growth agenda
Close-Up: ‘I am loving it!’
Rediffusion Y&R’s Komal Bedi Sohal tells Pooja Ahuja Nagpal why she is excited about returning to India, need for detailing in Indian ads, and her current mandate
Headliner: ‘As consumers flirt, it’s good times for brands’
Alpana Parida takes Pooja Ahuja Nagpal through DY Works’ evolution, focus on entrepreneurs, and vision for the future
‘Advertising is helping make eyewear a more branded category’
Q&A with Vandana Bhalla, head marketing, eyewear division, Titan Industries
Sony Cyber-shot promises to make your pictures say more
Watch the ad film created by Hakuhodo Percept
Tara Jewellers positions itself as a companion for life’s unbreakable relationships
Watch the TVCs created by Contract Advertising
‘Jewellery is a part of the Indian DNA’
Q&A with Vikram Raizada, executive director and CEO (retail), Tara Jewels
Close - Up: ‘Clients look for creative solutions, not ponytails’
Rahul Jauhari, national creative director, Everest Brand Solutions talks to Pooja Ahuja Nagpal about his unique journey in advertising and how wildlife photography remains a cherished dream.
Tanishq weaves an emotional sibling bond, for affordable range
Watch the ad film created by Lowe Lintas and Partners
UPDATED: Vodafone Zoozoos warm up for the IPL, again
Campaign by Ogilvy & Mather continues, to increase adoption of mobile internet services
Bournvita celebrates the modern mom, and the ‘habit’ of winning
Watch the ad film created by Ogilvy & Mather
Haier ups marketing spend from Rs 55 cr to Rs 80 cr
Q&A with Shanta Roy Sanjeev, head - marketing, Haier India
Micromax goes over the top, to show colours come alive on its Canvas HD phone
Watch the TVC created by Lowe Lintas and Partners
'Paani toh har koi peeta hai'
Q&A with Shraddha Waikar Nathani, marketing head, Bisleri International
Starbucks: Building on awareness, creating the experience
Q&A with Sushant Dash, senior director – marketing and category, Tata Starbucks Limited
Xperia Z promises to be the best of Sony
Watch the ad film created by Hakuhodo Percept
Video: Manisha Lath Gupta, CMO, Axis Bank, on marketing FMCG products and marketing banking services
Unlike in FMCG, advertising is not a purchase trigger in banking, explains the Axis Bank CMO, in conversation with Campaign India.
Lifebuoy makes a moving appeal with Muthu’s story
Watch the film created by Lowe Lintas and Partners
Vodafone’s Red Rickshaw revs up ahead of 9 March ride
Q&A with Laura Turkington of Vodafone Foundation on the initiative to raising funds for NGOs, and celebrating ‘ordinary women who have done something extraordinary’
Promart Retail says ‘Discount is in fashion’; to add 100 stores in CY ‘13
Q&A with Punit Agarwal, promoter and CEO; retailer to launch Promartretail.com soon
‘We are now taking a different view of communicating the proposition to our clients’
Q&A with Sanjeeb Chaudhuri, regional head South Asia and global head of marketing (consumer bank), Standard Chartered Bank
A ‘savings’ account should live up to its name, says Standard Chartered Bank
Watch the ad film created by TBWA\India
Close-Up: 'The challenge is in creating great brand experiences'
Joono Simon, executive creative director, Ogilvy & Mather, Bengaluru talks to Pooja Ahuja Nagpal about his advertising journey so far including experiences of setting up new offices and his advice to youngsters who want to get into advertising
Friday Box Office: Kai Po Che
National Award winner Abhishek Kapoor’s film released today, watch the trailer here
Anchor's new campaign highlights the brand's other offerings
Watch the TVC created by Scarecrow Communications
ICICI Prudential says it’s time to celebrate the ‘gentlemen’ in life
Watch the TVC created by Lowe Lintas and Partners
Quikr spins a satirical story, with a twist
Watch the ad film created by Scarecrow Communications
Arvind enters innerwear segment with Hanes and Wonderbra
Enters into licensing agreement with Hanesbrands Inc.; will ‘invest heavily’ in advertising for both brands
Images from The Times of India Kala Ghoda Arts Festival 2013
Campaign India made a visit to the Kala Ghoda Arts Festival 2013 to capture interesting installation art from brands and non-profit organisations that may appeal to adland's creative enthusiasts
Titan Eye Plus spices up a style-meets-value story
Watch the TVC created by Ogilvy & Mather
WagonR stays with the smarter race, with Maddy and Roadies duo
Watch the TVC created by Dentsu Creative Impact
Micromax disrupts audio track, to make ‘incredible’ sound promise in LED TVs
Watch the ad film created by Lowe Lintas
Horlicks Promind celebrates the ‘inventor’ in children
GlaxoSmithKline Healthcare has released a commercial for its newly launched drink Horlicks Promind.
Fortune rice bran oil underlines 100 pc, health propositions
Watch the ad film created by Ogilvy and Mather
Bingo Tangles says it's hard not to share if you have one
Watch the ad film created by Ogilvy & Mather
WGC fuels aspiration for gold, with affordable Reliance My Gold Plan
Watch the ad film created by Publicis Ambience
Ambipur proves it can transform rooms from ‘smelly to smiley', with a blind test
Watch the ad film created by Grey India
“Indians are not gamers; hence, advertisers do not have conviction in gaming as a medium”
Q&A with Manish Agarwal, chief executive officer, Reliance Entertainment Digital
Havells creates a ‘Bijli Baba’ to underline energy saving products
Watch the ad film created by Lowe Lintas and Partners
Kansai Nerolac urges people to ‘Paint the change’ they wish to see
Q&A with MD H M Bharuka and Anuj Jain, director - marketing and sales. Besides social media, initiative to touch 90 cities on ground, through 15,000 dealers.
ING Life Insurance asks 'Why pay bills a year in advance?'
Watch the ad film created by Law & Kenneth
Paras Ghee hits a sweet 50, marks India's landmarks with jalebis
Watch the ad film created by Rediffusion Y&R Delhi