Campaign India

‘We are now taking a different view of communicating the proposition to our clients’

Q&A with Sanjeeb Chaudhuri, regional head South Asia and global head of marketing (consumer bank), Standard Chartered Bank

Visa Debit targets growing ecommerce market in India through new campaign

Watch the ad film created by BBDO

A boatman benefits from Fevicol Marine in new ad

Watch the ad film created by Ogilvy & Mather

Cadbury Celebrations offers to ‘Gift a Diwali’ to cure loneliness pangs

Watch the films created by Contract Advertising

Havells creates a ‘Bijli Baba’ to underline energy saving products

Watch the ad film created by Lowe Lintas and Partners

Arvind Lifestyle increases play with Debenhams, Next and Nautica

Q&A with J Suresh, managing director and chief executive officer

‘We come more from a ‘do good’ space rather than ‘feel good’ space’

Q&A with Kedar Rajadnye, president and COO, consumer products division, Piramal Enterprises

10+2: Will it cap storytelling ads on TV?

Brands and agencies will need to change the creative ‘format’ when the ad cap is implemented, say some adlanders. In fewer seconds. As always, not everyone agrees.

Yahoo, Mediacom launch Style Factor for P&G

Q&A with MediaCom's Hemen Desai on the launch of the custom branded content and entertainment site

Families from far and wide bond over their Maruti Eecos

Watch the TVC created by Dentsu Creative Impact

Horlicks Promind celebrates the ‘inventor’ in children

GlaxoSmithKline Healthcare has released a commercial for its newly launched drink Horlicks Promind.

Salman ‘duplicate’ demands Fevistik, the ‘original’ glue stick

Watch the ad film created by Ogilvy & Mather

Staying true to its core, Dalda looks to score in oils

Q&A with Sagar Boke, head - marketing, Dalda, on the brand’s re-launch to boost its presence in the refined cooking oil segment

HDFC Life targets urban women with ‘Smart Woman’ plan

Watch the ad film created by Leo Burnett here

Policybazaar urges people to compare before you buy insurance

Watch the TVC created by Metal Communications

IAA Young Turks Forum: Why we tell stories of resurrection, not crucifixion

Second IAA Young Turks Forum featured film makers Stuart Sender and Mahesh Bhatt

ICICI Bank promises to take care of customers at home, with Tab Banking

Watch the ad film conceptualised by Ogilvy & Mather

Xperia Z promises to be the best of Sony

Watch the ad film created by Hakuhodo Percept

Age no bar for Cadbury Gems, or its Surprise toys

Watch the ad film created by Ogilvy & Mather

Close-Up: 'The challenge is in creating great brand experiences'

Joono Simon, executive creative director, Ogilvy & Mather, Bengaluru talks to Pooja Ahuja Nagpal about his advertising journey so far including experiences of setting up new offices and his advice to youngsters who want to get into advertising

Close - Up: ‘No language barrier for ideas’

Anurag Agnihotri, group creative director, Ogilvy & Mather, Mumbai, tells Pooja Ahuja Nagpal that ideas walk away when you stop having fun. Edited excerpts from the conversation.

WGC fuels aspiration for gold, with affordable Reliance My Gold Plan

Watch the ad film created by Publicis Ambience

'Each medium has a role’: Nitin Bawankule, Google

Bawankule was speaking on 'Search engine marketing and view from Google' at an IAA seminar on digital media in Mumbai for the realty sector

Chocolate cafe chain Choko la assigns creative, digital duties to Law & Kenneth

The account was won following a multi-agency pitch; Draftfcb-Ulka handled the account earlier

Max Bupa puts health in focus with second edition of ‘Walk for Health’

Q&A with Sevantika Bhandari, director, marketing Max Bupa Health Insurance

Wockhardt brings in DDB Health & Lifestyle

The account was won following a multi- agency pitch

Close-Up: ‘I am loving it!’

Rediffusion Y&R’s Komal Bedi Sohal tells Pooja Ahuja Nagpal why she is excited about returning to India, need for detailing in Indian ads, and her current mandate

Karisma Kapoor celebrates the ‘McCain moments’ in her daily life, ‘jhatse’

Watch the TVC created by Leo Burnett Delhi

“Indians are not gamers; hence, advertisers do not have conviction in gaming as a medium”

Q&A with Manish Agarwal, chief executive officer, Reliance Entertainment Digital

Tanishq Inara promises to delight modern Indian women with price, too

Watch the ad film created by Lowe Lintas and Partners

Lifebuoy makes a moving appeal with Muthu’s story

Watch the film created by Lowe Lintas and Partners

Double Standards: Has trust in Malaysia Airlines crashed with MH17?

Grey's CSO for South and SE Asia Dheeraj Sinha and Brand-comm's founder-CEO Ramanujam Sridhar reflect on the subject

Close - Up: ‘You have to be a planner to write some great copy’

Zarvan Patel and Prashant Godbole, founders, tell Pooja Ahuja Nagpal about creating their own big adda Ideas@Work since 2007, and the foundations on which it has been built. Excerpts.

Images from The Times of India Kala Ghoda Arts Festival 2013

Campaign India made a visit to the Kala Ghoda Arts Festival 2013 to capture interesting installation art from brands and non-profit organisations that may appeal to adland's creative enthusiasts

Recycle triangle inspires ad for new Park Avenue Sliver face wash

Watch the ad film created by Publicis Ambience here

Micromax disrupts audio track, to make ‘incredible’ sound promise in LED TVs

Watch the ad film created by Lowe Lintas

Can retail brands take on e-com players online? How?

Santosh Desai and Pinaki Ranjan Mishra tell Pooja Ahuja Nagpal what advantages a brick and mortar retail chain could have, when it competes online for sales.

Protect laughter the ‘Hassi brothers’ way, with Fevikwik

Watch the ad films created by Ogilvy & Mather

'Paani toh har koi peeta hai'

Q&A with Shraddha Waikar Nathani, marketing head, Bisleri International

Olx.in pushes real estate classifieds, promises the perfect match

Watch the ad film created by Saatchi & Saatchi

Tata Swach’s new ad emphasises benefits of silver

Watch the ad film created by Draftfcb-Ulka

Zee launches ZeeQ: an edutainment channel for children

The channel will go on air on 5 November

Haier ups marketing spend from Rs 55 cr to Rs 80 cr

Q&A with Shanta Roy Sanjeev, head - marketing, Haier India

IFFCO-Tokio extends ‘Muskurate raho’ campaign to introduce products

Watch the ad films created by August Communications

Friday box office: Heroine

A Q&A with Shikha Kapur, executive director – marketing, studios, Disney UTV, on the marketing of ‘Heroine’ and other women-centric films in male dominated Bollywood

Tanishq weaves an emotional sibling bond, for affordable range

Watch the ad film created by Lowe Lintas and Partners

'Every business is about the experience': Devraj Sanyal

The Universal and EMI Music MD was speaking at an Ad Club event in Mumbai

Should agencies retain IP rights to their work?

Can they? Certainly not with adland divided on the issue - or so it seems.

Reliance scripts another Anushka-Rannvijay story for its 'Unlimited Plans'

Watch the TVC created by Grey India here

Virat Kohli says ‘Think on your feet’ for Red Chief shoes

Watch the TVC created by Primetime Communication here

Sam Ahmed to exit Rediffusion Y&R in December

He joined the agency as vice chairman and chief creative officer in January 2013

Micromax goes over the top, to show colours come alive on its Canvas HD phone

Watch the TVC created by Lowe Lintas and Partners

Havells weaves another quirky plot to reiterate ‘shock-proof’ promise

Watch the ad film created by Lowe Lintas and Partners

ISA Global CEO Conference: ‘Efficiency does not necessarily create effectiveness’ - R Gopalakrishnan

Drawing from nature, the Tata Sons director urged the corporate world to leverage turbulence, and said intuitive Indians can deal with volatility better

ABP News promises its informed viewers an audience

Watch the film created by Lowe Lintas and Partners

Society Tea celebrates the modern Indian woman; targets younger audience with ‘Woman for society’

Watch the ad films created by Flagship Advertising

Mahindra promises the weekend lifestyle with the Quanto

Watch the ad film created by Interface Communications

ITC Classmate sings a ‘signature’ tune to celebrate individuality

Watch the ad film created by Rediffusion Y&R

Groupon India deals in humour to cut through the clutter

Watch the TVC created by Ideas@Work

Angel Broking highlights personalised service with ‘We for you’ campaign

Watch the ad film created by Publicis Capital

L’Oreal Paris appoints FoxyMoron to handle its digital duties

FoxyMoron replaces incumbent Jack In The Box as L’Oreal India’s digital agency

All About: Advent of ad blocking software

Indian digital agencies aren’t worried (yet). Here's why.

Australian Capital Tourism gets people to experience Canberra and go social, with ‘Human Brochure’

Social media advocacy campaign promoting Canberra reaches 4.2 million Australians

"One of our least expensive campaigns but one of the most rewarding”: Anurag Mehrotra, Ford

The VP – marketing at Ford India talks about a social media initiative based on the philosophy of ‘Real people, real experiences’

Vodafone’s Red Rickshaw revs up ahead of 9 March ride

Q&A with Laura Turkington of Vodafone Foundation on the initiative to raising funds for NGOs, and celebrating ‘ordinary women who have done something extraordinary’

Horlicks brings alive <i>Kesar Badam</i> flavour with a little prince's story

Watch the ad film conceptualised by JWT

Growing with customers, catering to latent desires

Marzin Shroff, CEO - direct sales, and senior VP - marketing, Eureka Forbes, tells Pooja Ahuja Nagpal about the evolution of the ‘direct sales’ company, alongside the Indian consumer. Edited excerpts:

Weekend fun: NH7 Weekender is back

The Delhi chapter of the music festival takes place this weekend, and we asked OML’s Vijay Nair and Bacardi’s Manish Seth about the festival this year

Bournvita celebrates the modern mom, and the ‘habit’ of winning

Watch the ad film created by Ogilvy & Mather

‘Consumers are looking for greater variety than before’

Q&A with Nadia Chauhan, JMD and CMO, Parle Agro

Babyoye.com helps dad ‘discover motherhood’

Watch the ad film created by Contract Advertising here

Quikr spins a satirical story, with a twist

Watch the ad film created by Scarecrow Communications

Close-Up: ‘Between ‘nobody’ and ‘star’, there are two commercials’

Ashish Khazanchi tells Pooja Ahuja Nagpal why the timing of his second solo venture ‘Enormous’ is right – and reflects on what’s wrong with advertising today

Spinz ropes in Parineeti to target young urban women

Watch the ad film created by Curry Nation here

Cadbury's Oreo celebrates siblings bonding over new flavour

Watch the ad film created by Interface Communications

Kansai Nerolac urges people to ‘Paint the change’ they wish to see

Q&A with MD H M Bharuka and Anuj Jain, director - marketing and sales. Besides social media, initiative to touch 90 cities on ground, through 15,000 dealers.

Profile: Finding new language to bond with the young

Ajai Jhala, CEO, BBDO India, tells Pooja Ahuja Nagpal about the need to shape, nurture and motivate talent today

Dell targets youth with 'Masti ka pitaara' Inspiron

Watch the TVC created by Grey India here

ING Life Insurance asks 'Why pay bills a year in advance?'

Watch the ad film created by Law & Kenneth

ISA Global CEO Conference: “Learn to make decisions with imperfect data” - Manu Anand

Balance between cutting costs and making strategic investments in an economic slowdown, said the Mondelez International South Asia president and Cadbury India MD

Amul looks to cut through, with a slice of life 'in every home'

Watch the digital film conceptualised by daCunha Communications

Idea Cellular moots a public-police bond this Raksha Bandhan

Watch the ad film created by Lowe Lintas and Partners

Allen Solly eyes a bigger share of wardrobe with 'Hot Fridays'

Q&A with Sooraj Bhat, brand head, on the brand's new campaign, customer loyalty, re-branding and more

Tara Jewellers positions itself as a companion for life’s unbreakable relationships

Watch the TVCs created by Contract Advertising

Bingo Tangles says it's hard not to share if you have one

Watch the ad film created by Ogilvy & Mather

Tata pays tribute to Nano owners with ‘Khushiyon ki chaabi’ campaign

Rediffusion Y&R has created the campaign for the automobile brand

'There is room for more channels as long as you have a clear positioning and offering’

Q&A with Kevin Vaz, head, English business, Star India, on Star World Premiere, which launches 24 September

Tata Sky woos customers ahead of digitisation; weaves features into 'Dabbu-Lale' stories

Watch the TVC created by Ogilvy and Mather

CII Marketing Summit 2013: The simple big data mantra - 'Identify what matters and monetise it'

Rajiv Kaul, Kartik Jain, Nimal Manuel, Natwar Mall, Vikas Ahuja and Vinay Bhatia discussed big data strategies for marketing

Quikr says ‘get buyers and sellers quickrrr’ with a missed call, through ‘Bob Biswas’

Watch the ad film created by Scarecrow Communications

‘Advertising is helping make eyewear a more branded category’

Q&A with Vandana Bhalla, head marketing, eyewear division, Titan Industries

‘Corporate citizenship space getting extremely competitive’: Scott Beaudoin

The global practice director of MSLGroup explains the challenges specific to India, where the service is seen as a value-add

All about: 3D OOH installations arrive

Brands are paying upto 10 times the cost of 2D hoardings, finds Pooja Ahuja Nagpal

Double standards: Has POS promo influence reduced with digital savvy?

With access to information and reviews, are purchase decisions made before reaching stores inflexible?

‘There is no other market that has such potential for home shopping’: Donald Kwag, Star CJ Alive

Q&A with Donald Kwag, Star CJ Alive, on the ongoing creative pitch, focus on housewives and BTL, growing share of online sales, preference for smaller agencies, and more.

Tanishq presents solitaires as the ultimate symbol of commitment

Watch the ad film created by Lowe Lintas

“The internet gives people hands and feet to reach out”: Uttam Nayak, Visa

A Q&A with Visa’s Uttam Nayak and Shubhranshu Singh on the new campaign, the challenges faced by the company in India, and the interest in digital

Parle Milk Shakti targets the cream category, with Tom & Jerry

Q&A with Mayank Shah, assistant marketing manager, Parle Products

All About: Simulcasting

Can it become a trend? Yes, if it’s a winning situation for all parties

Maruti takes ‘Kitna deti hai?’ to the skies, under the sea

Watch the ad films created by Publicis Capital here

OLX.in highlights its free of cost proposition with new TVC

Watch the ad film created by Saatchi & Saatchi

'Digital provides the opportunity to identify audience on the basis of intent': Tushar Vyas, GroupM

The IAA India Chapter organised a seminar on digital media for the realty sector in Mumbai on 2 August

Double Standards: Does native advertising deliver better than ads, edit?

The web is abuzz on ‘native advertising’ amidst online content. Supriyo Gupta (SG) and Ajay Kakar (AK) reflect on several aspects of the subject.

Dulux Paints gets Farhan Akhtar to highlight the transformative power of colours

Watch the ad film created by McCann Worldgroup India

Tata’s Tetley looks to take Green Tea message to the next rungs

Q&A with Vikram Grover, VP - marketing, Tata Global Beverages, on the brand’s re-launch strategy, roping in Kareena Kapoor and the <i>‘Insidewala snan’</i> campaign

Decoding ‘Brand Gandhi’ and ‘Brand Modi’

Pooja Ahuja Nagpal engages marketing minds to get a critical analysis of both politicians in the limelight. One brand seems to emerge stronger. But will this affect the verdict?

Promart Retail says ‘Discount is in fashion’; to add 100 stores in CY ‘13

Q&A with Punit Agarwal, promoter and CEO; retailer to launch Promartretail.com soon

Maruti Suzuki celebrates the festival called life

Watch the ad film created by Publicis Capital

Dabur Amla hair oil ropes in Priyanka Chopra

Campaign to launch mid-September targeting college girls across tier 1 and 2 towns; Rani Mukherkjee was the erstwhile brand ambassador

Starbucks: Building on awareness, creating the experience

Q&A with Sushant Dash, senior director – marketing and category, Tata Starbucks Limited

Hajmola breaks into a fun gig with brand ambassador Ajay Devgn

Watch the ad film created by Lowe Lintas

Paras Ghee hits a sweet 50, marks India's landmarks with jalebis

Watch the ad film created by Rediffusion Y&R Delhi

MPG India ropes in Kavita Vohra

She was earlier with Zenith Optomedia and handled the buying for Nestle

Nissan rides on music to promote new offering Evalia

Watch the TVC created by TBWA here

Now, fire-proof Havells wires focus on 'burning issues'

Watch the ad film created by Lowe Lintas and Partners

JBL gets AR Rahman to say 'Hear the truth'

Watch the ad film created by Stirred Creative

Sona Chandi Chyawanprash targets mothers, communicates functional benefits

Watch the ad film created by Scarecrow Communications

Pitch underway for Piramal Enterprises' OTC business

Incumbent Orchard Advertising in the fray

ICICI Prudential says it’s time to celebrate the ‘gentlemen’ in life

Watch the TVC created by Lowe Lintas and Partners

Mother Dairy reminds youth that's there's no one like mom

Watch the TVC created by Ogilvy & Mather here

‘We invested a lot in changing perception’

Q&A: Rahul Razdan, head, Tencent India, on Wechat Messenger’s India growth agenda

‘Every child who goes to school and writes with a pen is our target audience’: Karan Kumar

Q&A with Karan Kumar, marketing manager, ITC Classmate, on the marketing strategy, ad spend, media mix and more.

Friday Box Office: Kai Po Che

National Award winner Abhishek Kapoor’s film released today, watch the trailer here

Ambipur proves it can transform rooms from ‘smelly to smiley', with a blind test

Watch the ad film created by Grey India

'Sur-Kshetra' gets firepower of Colors and Sahara One

Campaign India caught up with Colors’ Raj Nayak and Sahara One's Suresh Mishra to learn more about their new show, ‘Sur- Kshetra’

Racold elevates hot shower to 'rebirth' ritual, through cricket umpire's story

Watch the ad film created by BBDO India

Profile: Approaching media from a brand perspective

Suresh Balakrishna explains his return to the media agency fold, and his current assignment at BPN, to Pooja Ahuja Nagpal

Gowardhan-maker Parag is raring to ‘Go’. And how!

Mahesh Israni, CMO, Parag Milk Foods, says the Go brand in its portfolio will lead growth, for a company happy to be known as ‘The cheese people.’

Close-up: ‘If anything, designations actually help people grow’

Zenobia Pithawalla, executive creative director, O&M, tells Pooja Ahuja Nagpal why she looks forward to coming to work everyday, and why she will stop working the day she quits Ogilvy & Mather

Sunfeast Dark Fantasy takes indulgence further in new film

Watch the ad film created by Draftfcb-Ulka

Close - Up: ‘Clients look for creative solutions, not ponytails’

Rahul Jauhari, national creative director, Everest Brand Solutions talks to Pooja Ahuja Nagpal about his unique journey in advertising and how wildlife photography remains a cherished dream.

Suniil Punjabi to lead AXN Networks India

He was previously the chief executive officer, Cinemax India

Brands and the Metro

Transit media accounted of 34 pc of OOH spend and witnessed ‘accelerated growth’ in 2013. Where does the Metro figure?

‘Jewellery is a part of the Indian DNA’

Q&A with Vikram Raizada, executive director and CEO (retail), Tara Jewels

Fortune rice bran oil underlines 100 pc, health propositions

Watch the ad film created by Ogilvy and Mather

WagonR Pro says ‘Big like India. Smart like you.’

WATCH the TVC created by Dentsu Creative Impact here

Arvind enters innerwear segment with Hanes and Wonderbra

Enters into licensing agreement with Hanesbrands Inc.; will ‘invest heavily’ in advertising for both brands

Live issue: Opportunity cost of popular soundtracks?

In using popular songs for obvious reasons, are brands missing out on ‘sound’ identity, asks Pooja Ahuja Nagpal

Alto K10 exhorts youth to chase their passion

Watch the ad film created by Lowe Lintas and Partners

Double Standards: To have or not to have... What’s in a designation?

Leo Burnett’s K V Sridhar and Havas Worldwide’s Satbir Singh tell Pooja Ahuja Nagpal what they think about designations that exist (or don’t) for creatives, what they mean, and more. For starters, we asked them if a creative team without layers defined by designations ensures a more open work culture, ensuring better access to the creative leadership. Their views, as one would expect, are very different. Read on for more.

IFFCO-Tokio’s new campaign ‘Khushiyon ka bima’ asks consumers to insure their happiness