Double Standards: To have or not to have... What’s in a designation?

Leo Burnett’s K V Sridhar and Havas Worldwide’s Satbir Singh tell Pooja Ahuja Nagpal what they think about designations that exist (or don’t) for creatives, what they mean, and more. For starters, we asked them if a creative team without layers defined by designations ensures a more open work culture, ensuring better access to the creative leadership. Their views, as one would expect, are very different. Read on for more.

by Pooja Ahuja Nagpal