Opinion: ‘Conscious consumerism’ – what is it? What of it?
The authors explain how the 'Boycott China' and 'anti-nepotism' movements are changing consumer behaviour
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Opinion: ‘Atmanirbhar’ campaigns - implications for marketers and campaign managers
Now is the time to look inwards into our glorious history, culture, and traditions
Opinion: How to fight the brand terrorists?
Brand advocacy coupled with authenticity is probably the best that your brand could ask for, say the authors.
CEO ‘branding’: Is it a double-edged sword?
CEOs are public figures and part of the company's reputation depends on the image of the CEO. What are the upsides and downsides?