Paul Frampton

Man vs machine: the battle for social media

Man vs machine: the battle for social media

It's time to get real, Paul Frampton writes - emotional, not artificial, intelligence is the key to successful campaigns

Cannes Lions 2014: Four things brands should have learned at Cannes

Cannes Lions 2014: Four things brands should have learned at Cannes

Writing for Marketing Magazine, the Havas Media chief executive recounts key takeaways from the Festival of Creativity

Invest in #peopledata, not #bigdata, to win in the new age of marketing

Invest in #peopledata, not #bigdata, to win in the new age of marketing

Writing from the Mobile World Congress in Barcelona, the CEO of Havas Media UK reminds us that business and marketing both start and end with the customer