Partner Content Team

Budget 2026 and the Business of Attention: What It Means for Media, Marketing and the Next Generation

Budget 2026 and the Business of Attention: What It Means for Media, Marketing and the Next Generation

Budget 2026 lays the groundwork for India’s next cultural and economic leap by strengthening media creation, digital marketing infrastructure, Gen Z employability and AI-led productivity. Rather than flashy announcements, it focuses on building scalable capability across content, technology and talent. For agencies and creators, the message is clear: the future belongs to those who adapt early and build smart.

Havells ke deva

Havells ke deva

From AI films and OOH magic to influencer partnership, Havells powers the festive spirit

NDTV at Davos, Putting India at the Heart of the World’s Thinking Room

NDTV at Davos, Putting India at the Heart of the World’s Thinking Room

Each January, the Swiss Alps become a temporary nerve centre for global decision-making, as policymakers, business leaders and institutions convene at the World Economic Forum to debate the direction of the world economy. From 19–23 January 2026, NDTV will once again report from Davos.

'Sadhanam Kayyilundo?': Mathrubhumi launches high-impact anti-drug campaign

'Sadhanam Kayyilundo?': Mathrubhumi launches high-impact anti-drug campaign

The short film, conceptualised by Maitri Advertising Works for Mathrubhumi, has already sparked significant public debate.