Campaign India

Ten of the best Apac mental health campaigns (and 1 dud)

In support of World Mental Health Day, Campaign Asia brings you 10 favourite campaigns that have helped raise awareness of issues from depression to anxiety—and one lesson in what not to do.

#MeToo is not over: "Anger makes things happen—and women are mad as hell"

Sexual harassment is endemic, a systemic "rot" at the heart of the industry, says advertising's Cindy Gallop. She is sure that in India's adland, where the #MeToo movement appears to have slowed, just as in the rest of the world, there are many more developments to come.

Bajaj Avenger botches 'women's liberation' ad

We hope the bike brand doesn't think it is achieving anything real with this faux-inspirational ad.

Exclusive: WPP's 'deathtrap' Malaysia campus

After shattering windows, vermin infestations and lifts that would get stuck or plummet without warning, a terrifying blackout was the final straw that forced WPP to clear its new Petaling Jaya campus, Campaign Asia-Pacific has learned.

Uncertain or "wrong" metrics ruffling the finance-marketing marriage

Despite many regular meetings and discussions, the relationship between CMOs and CFOs could be a lot smoother, finds a panel at Campaign360 — and good metrics are at the heart of this.

Take Campaign's new survey on gender-equality progress

One year after agency heads signed Campaign's Mandate for Change, we are proud to launch a new survey to gauge the industry's progress toward gender equality.

20 equality actions everyone should take by 2020

The APAC CEO of Wunderman Thompson, Annette Male, outlines 20 actions she thinks adland should take to move the needle on equality and diversity in the workplace, from policies on harassment to pay parity.

New Vicks campaign could mark Publicis' awards comeback, says creative chief

As Vicks' second 'Touch of Care' video goes viral, Bruno Bertelli talks the value of a good creative today

The ugly truth about why I left BBDO China after just a year

Delmus Credle resigned from his role as head of planning at BBDO Shanghai because of comments that he claims related to his nationality, skin colour and sexuality, which he felt were degrading and unacceptable.

Detailed #MeToo claims against Utopeia's Sudarshan Banerjee

Two women have shared in-depth reports of harassment with Campaign Asia, saying Banerjee's wife's position as head of HR at the agency made it particularly hard for them to seek help

Dolce & Gabbana releases Weibo video apologising to 'every Chinese person in the world'

The famous designers say they will not forget this episode and the lessons learned, but the video's Chinese subtitles make no mention of the offensive comments Gabbana reportedly made via Instagram messages.

Over half of APAC consumers say ads now more intrusive

A new report by Kantar Millward Brown finds a significant disconnect between consumers' and marketers' views of integrated campaigns.

Campaign opens 2018 Women to Watch nominations

We are delighted to open nominations for the annual Women to Watch list, celebrating high achieving women in Asia's marketing and media industry.

DDB's Wendy Clark exits Time's Up Advertising amid conflict

The CEO admitted a 'mistake' was made hiring former Droga5 CCO Ted Royer.

Cannes Lions 2019: What Cannes wants to talk about? Quitting social media

Conversations at Cannes kept returning to the negative influence of social media on mental health, with other strands of the same discussion touching on harmful agency-client working relationships and the introduction of psychological "safe spaces" at work.