Nitin Malhotra

Marketing in a trust-deficit era: How transparency can be your brand's superpower

Marketing in a trust-deficit era: How transparency can be your brand's superpower

The future belongs to brands that can transform transparency from a marketing catchphrase into a living value, says the CMO of Livpure.

The power of emotional and psychological triggers in successful advertising

The power of emotional and psychological triggers in successful advertising

Livpure’s VP-marketing maintains that understanding emotional and psychological triggers is crucial for creating successful ad campaigns that resonate with consumers and drive brand loyalty.