Nishtha Asthana

CNN’s commercial head on ethical AI and brand safety

CNN’s commercial head on ethical AI and brand safety

Cathy Ibal shares CNN’s strategy for integrating AI, tackling brand safety concerns, and adapting to the digital and polarised media landscape in Asia-Pacific.

Mars Wrigley India CMO on evolving snack tastes and differing marketing tastes by generation

Mars Wrigley India CMO on evolving snack tastes and differing marketing tastes by generation

Nikhil Rao explains how Mars Wrigley brands are adapting to health and social trends, how premiumsation factors in for older demographics and how personalised content is key for Gen Z.