Marketing chronicles: 'Gabbar ki asli pasand'
The author explains how brands can revoke nostalgia to revive brands
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Opinion: MELECTION - A marketing lens on the process of the recently concluded election
The author dwells into learnings worth adapting from megabrands like TripAdvisor and Changi Airport
Opinion: IPL 2019 - Indian Premier League or Integrated Programming Lethargy?
The author urges brands who are using celebs to rethink their advertising strategy during the IPL
Opinion: A Bollywood theme park in Mumbai
A huge opportunity to create a vibrant Bollywood Theme Park in the heart of Mumbai, laced with nostalgia and powered by evergreen music, has probably been lost with the sunset of RK Studios.
Opinion: D-Boys - inka time kab aayega?
The author urges Swiggy and Zomato to look at privileges for delivery boys given the dangers they face on the road
Opinion: Gutter - needs more mutter
The author suggests innovative ways to handle the overflowing gutters of the country
Opinion: A loud shout for "Khamosh"
As a culture, we pump up the volume in everything we do. Is it time we started looking at noise reduction as a marketing opportunity?
Opinion: To curry a flavour
It's time to reboot the curry category and change the grime, grease and gluten perception
Opinion: The never-go aspect of the Indigo incident
Customer interaction model lessons for Indigo and other erring brands from Shirdi Sai Baba
Blog: More fit-hits and less flip-flops
Flip-flops are a raging hit globally. Can traditional Indian footwear makers take note of that?
Opinion: Rebooting amongst remakes and remixes
In his columns the author speaks about a million possibilities for marketing
Opinion: This IPL needs more pace!
This summer there is no dearth of ceiling fan brands that are sweating it out during the commercial breaks of the IPL telecast and elsewhere. The author comes up with his own wish list on what fans could do in the future.
Opinion: The pothole proposition
Pothole deaths in India increased by 50 per cent in 2017 to reach 3,597. The author has a few marketing tips that can help get rid of them
Opinion: Rise of D-babas!
More and more consumers are renouncing the digital life, albeit for a short period
Opinion: From La La Land to La La Brand
Is the client agency relationship far away from reality? The author looks at the Oscar favourite for inspiration
Opinion: CMOs need to go take a walk
There is a large vibrant community out there and some possibilities are still untapped
Opinion: A good run for your money
On his regular jog, our columnist discovers a load of opportunities for sports equipment makers and others
Opinion: The social swag factor in the Swiggy campaign
The Swiggy commercial sends out a lot of subtle cues. The author explores if it could have done any better.