Why brands should beware of Facebook's emotional engineering
This single study is undoubtedly the tip of the ethical iceberg, says the author
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The top 10 marketing mishaps of 2015
2015 was a year that many of the world's biggest brands would rather forget. Nicola Kemp unveils the year's biggest marketing blunders
Watch: Sorrell, Gallop and Weed urge industry to tackle 'trust crisis' in Campaign documentary
Some of the biggest names in the industry have spoken out in a new documentary series over the crisis of trust facing marketers.
Is the CMO at risk of becoming extinct?
Not really, but the reality also is that a number of global brands are creating chief data and digital officer roles to drive innovation
The fourth wave of content marketing
Content marketing in danger of becoming perceived as the ‘one-size-fits-all’ solution to any given marketing problem
Dads disrupted: Marketers must ditch old fatherhood ideals
BabyCentre research says 90 pc millennials want to be ‘The Perfect Dad’. In India, Ariel’s #ShareTheLoad captures the change.
'Brands with purpose deliver growth': Keith Weed, Unilever
In an in-depth interview, Weed says it is important that partners and agencies share a similar vision and values in their approach to business
Watch marketing and adland's top names urge industry to fix diversity issue
Hailing from Airbnb and Mars through to Saatchi & Saatchi and Ogilvy, some of the biggest names in marketing and advertising have spoken out in a new documentary designed to highlight how agencies and brands can create a more inclusive industry.
#Forward50: the 50 biggest trends driving the future of marketing
Read on for an interactive guide to the future from Marketing Magazine UK.
Why marketers risk confusing technology with strategy
Marketers seduced by the promise of multi-tasking risk confusing technology with strategy, says the author