Hailing from Airbnb and Mars through to Saatchi & Saatchi and Ogilvy, some of the biggest names in marketing and advertising have spoken out in a new documentary designed to highlight how agencies and brands can create a more inclusive industry.
Some of the biggest names in the industry have spoken out in a new documentary series over the crisis of trust facing marketers.
BabyCentre research says 90 pc millennials want to be ‘The Perfect Dad’. In India, Ariel’s #ShareTheLoad captures the change.
2015 was a year that many of the world's biggest brands would rather forget. Nicola Kemp unveils the year's biggest marketing blunders
In an in-depth interview, Weed says it is important that partners and agencies share a similar vision and values in their approach to business
Marketers seduced by the promise of multi-tasking risk confusing technology with strategy, says the author
This single study is undoubtedly the tip of the ethical iceberg, says the author
Content marketing in danger of becoming perceived as the ‘one-size-fits-all’ solution to any given marketing problem
Read on for an interactive guide to the future from Marketing Magazine UK.
Not really, but the reality also is that a number of global brands are creating chief data and digital officer roles to drive innovation