Navin Khemka

Opinion: To be, or not to be, on IPL: that’s the question...

Opinion: To be, or not to be, on IPL: that’s the question...

Navin Khemka is managing partner of ZenithOptimedia

Brands on IPL: To Be, Or Not To Be?

Brands on IPL: To Be, Or Not To Be?

The author points to clear directions that have emerged for advertisers - big or small - to leverage the IPL, depending on their requirements