Moneka Khurana

Opinion: The turbulent times that make modern marketing a mandatory feature in business arsenals

Opinion: The turbulent times that make modern marketing a mandatory feature in business arsenals

The author explains how it's time for businesses to come up with better, more sensible methods to connect with customers in light of the incoming income constraint

Opinion: Five ways AI is revamping the marketing ecosystem

Opinion: Five ways AI is revamping the marketing ecosystem

The author states how the increasing use of artificial intelligence in marketing and advertising has significant industry-wide implications and also warns of the risks that need to be acknowledged

Opinion: Why marketing needs voice

Opinion: Why marketing needs voice

The author lists reasons why marketers must turn to voice and turn it into a two-way communication street

Opinion: While battling the pandemic, think mobile first

Opinion: While battling the pandemic, think mobile first

The author explains how the mobile screen has gained importance during Covid-19

'Spamming leads to making the consumer immune or even hostile to the brand'

'Spamming leads to making the consumer immune or even hostile to the brand'

The author talks about building the future of marketing through the mobile