Opinion: Why marketing needs voice
The author lists reasons why marketers must turn to voice and turn it into a two-way communication street
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Opinion: While battling the pandemic, think mobile first
The author explains how the mobile screen has gained importance during Covid-19
'Spamming leads to making the consumer immune or even hostile to the brand'
The author talks about building the future of marketing through the mobile
Opinion: Five ways AI is revamping the marketing ecosystem
The author states how the increasing use of artificial intelligence in marketing and advertising has significant industry-wide implications and also warns of the risks that need to be acknowledged
Opinion: The turbulent times that make modern marketing a mandatory feature in business arsenals
The author explains how it's time for businesses to come up with better, more sensible methods to connect with customers in light of the incoming income constraint