Opinion: It's like we're all living in one big ad
The author lists what she believes is the world according to Instagram
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Festive ads trade perfection for presence
Once steeped in curated glamour, India’s festive ads now celebrate authenticity, with brands like Tanishq and Azorte trading polished perfection for raw, relatable emotion.
Opinion: I hate you Cannes Lions International Festival of Creativity
India’s representative at the Print Young Lions shares how simplicity was her biggest lesson from Cannes Lions 2017
Apple Siri settlement: A discretion jolt for advertisers
Active listening tech offers potential and peril, forcing advertisers to balance innovation with user trust in a privacy-first world, notes Famous Innovations’ CEO.