Mark Read

AI doesn’t dilute the business case for creativity, it strengthens it

AI doesn’t dilute the business case for creativity, it strengthens it

Ahead of Cannes Lions, Campaign asked the CEOs of the big six agency groups how they make the business case for investing in creativity – now and in the coming age of artificial intelligence. WPP's Mark Read begins the series.

'Our industry's work matters more than ever': Mark Read

'Our industry's work matters more than ever': Mark Read

We need to pull together as colleagues, as agencies and as an industry.