Manasvita Subramanian

Here's why personalised advertising has edged out generic ads

Here's why personalised advertising has edged out generic ads

In today's fast-paced marketing world, generic ads just don't cut it. Here is why personalisation, powered by data and AI, is essential for engaging savvy consumers and driving brand loyalty.

Opinion: Impact of digital marketing on consumer behaviour

Opinion: Impact of digital marketing on consumer behaviour

The author lists insights to help you understand the impact of digital marketing on consumer behaviour.