Madhuri Mukherjee

Opinion: ‘Atmanirbhar’ campaigns - implications for marketers and campaign managers

Opinion: ‘Atmanirbhar’ campaigns - implications for marketers and campaign managers

Now is the time to look inwards into our glorious history, culture, and traditions

Opinion: How to fight the brand terrorists?

Opinion: How to fight the brand terrorists?

Brand advocacy coupled with authenticity is probably the best that your brand could ask for, say the authors.