Campaign India

Opinion: Advertising needs to do a little more advertising

Madhukar Sabnavis is country head, discovery and planning, and regional director, thought leadership, O&M India

Madhukar Sabnavis' Blog: The Importance of Relationships

Madhukar Sabnavis, country head, discovery and planning, and regional director, thought leadership, O&M India, says relationship building in the business of advertising is as important as knowledge and ideas

Madhukar Sabnavis’ Blog: Payment for our Ideas

Madhukar Sabnavis, country head, discovery and planning, and regional director, thought leadership, O&M India, uses a story about Picasso to offer his point of view on agency remuneration

Opinion: No idea is worth its measure until it is executed

Madhukar Sabnavis, country head, discovery and planning, and regional director, thought leadership, O&M India

Madhukar Sabnavis' Blog: Without the gold, the rainbow loses the lustre

Madhukar Sabnavis, country head, discovery and planning, and regional director, thought leadership, O&M India, says that it's time to not be dependent on walk-in traffic and serendipity to get good talent

Madhukar Sabnavis' Blog: Let’s get back to the work

Madhukar Sabnavis, country head, discovery and planning, and regional director, thought leadership, O&M India, says it's time to focus more on work, talk more about work

Madhukar Sabnavis' Blog: Camaraderie, Competition And Chaos

A great idea often needs someone 'stupid' to defend it to make it see the light of day.

Opinion: Good account planners need to be discovered