Lulu Raghavan’s blog: A gorilla with lipstick is still a gorilla
How many companies that have gone through a rebranding programme actually changed from the inside?
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Opinion: A date with Moleskine, Nespresso, Whole Foods
Lulu Raghavan, managing director, Landor Associates
Lulu Raghavan’s blog: There’s a new Q in town
Move over IQ, EQ and even SQ. Today it’s about CQ or your creative quotient. Every knowledge worker, whether in a creative profession or not, is tasked with being creative.
Lulu Raghavan’s blog: Are we focused enough on our clients?
Are consultancies and agencies in the branding business too focused on themselves, wonders the author.
Lulu's blog: A New Year's Gift - Invest in Brand 'You'
Uniqueness and reputation of the individual can help secure the biggest opportunities to make a difference
Lulu Raghavan’s blog: Is your office kitchen a source of inspiration and creativity?
It could be, argues the author, with some compelling examples
Lulu Raghavan’s blog: Can you sell your best creative ideas?
Think of every objection as another opportunity to strengthen your big idea, says the author.
Lulu Raghavan’s blog: Simplicity is a big opportunity
Noting that the minimalist philosophy is certainly not a new trend, the author reflects on why it has regained relevance
Lulu Raghavan’s blog: 12 books I loved this year
From <i>Lean In</i> by Sheryl Sandberg to <i>Steal like an Artist</i> by Austin Kleon, the author picks a mixed lot and explains in a nutshell what’s in each.
Lulu Raghavan’s blog: Mind the culture gap!
Hiring managers and job seekers should make the ‘fit’ a make or break criteria for employment decisions, says the author