Louise Ridley

The 10 most-shared World Cup 2014 ads

The 10 most-shared World Cup 2014 ads

Shakira's "la la la" football song with Activia has been the most-shared 2014 World Cup ad in the run-up to the tournament, while Samsung has three ads in the top ten.

AWEurope: Video: Martin Sorrell says content is key to competing with Google

AWEurope: Video: Martin Sorrell says content is key to competing with Google

The WPP chief executive said that content and native advertising are areas where WPP can compete with ‘all-powerful Google’

 Tata seeks shop for branding brief

Tata seeks shop for branding brief

This will be the group's first global corporate advertising campaign

The Advertising Week that was

The Advertising Week that was

A selection of the most intriguing talks from the annual European advertising industry get-together, now in its second year

Media360: 45% of people working in media would resign tomorrow

Media360: 45% of people working in media would resign tomorrow

According to a survey from the company behind The Sunday Times Best Companies to Work For list

New Havas CEO Yannick Bolloré acknowledges importance of scale

New Havas CEO Yannick Bolloré acknowledges importance of scale

Says holding company big enough to serve global clients, but does not rule out a sale in future, reports CampaignLive UK

If anyone gives me nonsense I'm going to say 'don't be a chimp', Sorrell says

If anyone gives me nonsense I'm going to say 'don't be a chimp', Sorrell says

Clarity is something the ad world could learn from sports, according to the WPP chief executive

‘To say we have to be either private or secure is ridiculous’: Gerd Leonhard, Futures Agency

‘To say we have to be either private or secure is ridiculous’: Gerd Leonhard, Futures Agency

Speaking at the Guardian Changing Advertising Summit in London, he said advertisers and platforms like Facebook face being shut out by consumers if they don't change how they use data

Luca Lindner named global president of McCann

Luca Lindner named global president of McCann

Luca Lindner, president for the Americas, Middle East and Africa for McCann Worldgroup, has been promoted to the new role of president of the entire network.

Guardian offers royal baby news blocker

Guardian offers royal baby news blocker

The Guardian made it possible for readers to hide content related to the birth of the Duke and Duchess of Cambridge's child, with a "Republican" button on its website.

Omnicom plans to launch third media network

Omnicom plans to launch third media network

Campaign UK reports that a new media network would complement PHD and OMD

Publicis-Omnicom deal: 'Scale counts for nothing if it continues to be disparate': Dominic Proctor, GroupM

Publicis-Omnicom deal: 'Scale counts for nothing if it continues to be disparate': Dominic Proctor, GroupM

'Mergers and acquisitions rarely create value in a people business': David Jones, Havas