The 10 most-shared World Cup 2014 ads
Shakira's "la la la" football song with Activia has been the most-shared 2014 World Cup ad in the run-up to the tournament, while Samsung has three ads in the top ten.
Shakira's "la la la" football song with Activia has been the most-shared 2014 World Cup ad in the run-up to the tournament, while Samsung has three ads in the top ten.
The WPP chief executive said that content and native advertising are areas where WPP can compete with ‘all-powerful Google’
This will be the group's first global corporate advertising campaign
A selection of the most intriguing talks from the annual European advertising industry get-together, now in its second year
According to a survey from the company behind The Sunday Times Best Companies to Work For list
Says holding company big enough to serve global clients, but does not rule out a sale in future, reports CampaignLive UK
Clarity is something the ad world could learn from sports, according to the WPP chief executive
Speaking at the Guardian Changing Advertising Summit in London, he said advertisers and platforms like Facebook face being shut out by consumers if they don't change how they use data
Luca Lindner, president for the Americas, Middle East and Africa for McCann Worldgroup, has been promoted to the new role of president of the entire network.
The Guardian made it possible for readers to hide content related to the birth of the Duke and Duchess of Cambridge's child, with a "Republican" button on its website.
Campaign UK reports that a new media network would complement PHD and OMD
'Mergers and acquisitions rarely create value in a people business': David Jones, Havas