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Brand safety playbook for marketers: Policy shifts, fake news, Covid-19 and more
The new GroupM report dives into how brand safety has been evolving in recent months.
Kraft Heinz puts $600 million global media account in review
Former AB InBev CMO Miguel Patricio joined the food marketer as chief exec last summer.
Publicis Groupe says it will not make job cuts in the next week
A number of ad agencies have already made layoffs due to COVID-19 impact.
Cannes Lions officially postpones Festival of Creativity as COVID-19 crisis worsens
Cases of the deadly virus have topped 200,000 people worldwide as of 18 March
Cannes issues contingency plan update amid growing coronavirus concerns
"There's so much more to Cannes Lions than just the event."
Super Bowl ads are 7% less diverse than other spots, research shows
Heat used its proprietary diversity ad score test to analyze the big game commercials.
Unilever suspends Facebook and Twitter advertising through 'at least' end of 2020
More than 90 marketers have paused their Facebook ads for the month of July or longer.
Say hello to Pepsi's new 'bold and unapologetic' tagline
The new tagline is accompanied by a national US campaign, including five TV spots.
Get ready to find out the most creative agencies of the last decade in global Cannes report
"For the first time this is something that recognizes sustained creative excellence and performance over a longer period of time."
Ogilvy hunts for new worldwide CEO as John Seifert announces departure
The global chief executive has been with the WPP agency for 41 years.
Lord Saatchi, non-executive directors resign from M&C Saatchi board amid scandal
"We are determined to restore the operational performance and profitability of the business..."
Inside the fabulously frenetic mind of BBDO's David Lubars
The global creative leader has been at BBDO for 15 years - and he still has much more to do.
Cannes Lions 2020: Creative Business Transformation introduced, PR category revamped
Festival to be held between 22-26 June 2020
Disney to split nearly $3 billion media business with Publicis and Omnicom globally
WPP is set to retain the business in India
P&G's Pritchard: 'Best way to deal with disruption is to disrupt'
The marketing leader shares insights on how to handle this ever-changing, increasingly competitive industry.
Geometry's Jon Hamm steps down as global creative chief
The WPP shop plans to announce new creative leadership soon.
Say goodbye to the old UNICEF and hello to 'badass do-gooders'
Warriors. Renegades. Fearless rebels. The human rights organisation is ready to show off its true colours.
WPP's Mark Read on leading from the front and 5 fun facts
The holding company CEO discusses his plan to create a stronger WPP brand.
IPG records 8.9% growth in total revenue
Group CEO Michael Roth cites importance of agency brands to the company's results.
Weekend Watch: A look back at Lee Clow's creative legacy
The advertising legend announced his retirement on Valentine's Day.
Creative genius Lee Clow retires from TBWA
The ad industry legend is behind some of the most iconic commercials and campaigns of all time.
Edelman goes all in on creativity with first global CCO
The independent giant has hired Leo Burnett's Judy John to lead its creative network.
How 'Fearless girl' became 'Fearful girl' this weekend
Fight Gunfire with Fire, founded by The One Club and MullenLowe, helped the father of a mass-shooting victim put a bulletproof vest on the famous statue.
DDB's Wendy Clark exits Time's Up Advertising amid conflict
The CEO admitted a 'mistake' was made hiring former Droga5 CCO Ted Royer.
BBDO Worldwide wins Ford's global creative review
WPP retains media and production, while Wieden+Kennedy is brought on for special projects.
Interpublic's UM wins American Express global media account
The agency will handle media planning and buying, strategy and analytics across 22 markets including India
Publicis Media wins $1.7 billion global GSK media account
The group created a bespoke agency unit for the business, according to people with knowledge of the matter.
Ford's global creative review spells trouble for longtime partner WPP
The automaker is one of WPP's largest accounts globally.
WPP investigation raises Sorrell succession questions
'I reject the allegation unreservedly', Sorrell says.
Waggener Edstrom revitalises agency with new name and outlook
Apac growing 8 pc, India at 15 pc, claims firm
Anomaly launches offering to drive gender equality in marketing
The agency already has assignments from Unilever and UN Women in New York.
Diversity advocate, HP marketing lead Lucio heads to Facebook
Antonio Lucio succeeds Gary Briggs, who retired from the social platform in January.
WPP to appoint Mark Read as CEO
The world's largest ad agency group has ended its search for Martin Sorrell's successor.
Lenovo hires Publicis Media for global media business
Publicis has created a dedicated unit for the account called Lenovo One Media which will be led by Love Guglani in India
Shell's expected global winners: VCCP, Dentsu, Mediacom, Doremus
The global review kicked off in January for creative and media.
Ogilvy's Tham Khai Meng fired after internal investigation
Has been with Ogilvy since 1999.