Publicis Media wins $1.7 billion global GSK media account
The group created a bespoke agency unit for the business, according to people with knowledge of the matter.
The group created a bespoke agency unit for the business, according to people with knowledge of the matter.
Apac growing 8 pc, India at 15 pc, claims firm
The agency will handle media planning and buying, strategy and analytics across 22 markets including India
New white paper provides adland with a universal framework.
WPP retains media and production, while Wieden+Kennedy is brought on for special projects.
Former AB InBev CMO Miguel Patricio joined the food marketer as chief exec last summer.
The global creative leader has been at BBDO for 15 years - and he still has much more to do.
Heat used its proprietary diversity ad score test to analyze the big game commercials.
More than 90 marketers have paused their Facebook ads for the month of July or longer.
"There's so much more to Cannes Lions than just the event."
Has been with Ogilvy since 1999.
The ad industry legend is behind some of the most iconic commercials and campaigns of all time.
The WPP shop plans to announce new creative leadership soon.
Warriors. Renegades. Fearless rebels. The human rights organisation is ready to show off its true colours.
The automaker is one of WPP's largest accounts globally.
'I reject the allegation unreservedly', Sorrell says.
Antonio Lucio succeeds Gary Briggs, who retired from the social platform in January.
Publicis has created a dedicated unit for the account called Lenovo One Media which will be led by Love Guglani in India
The agency already has assignments from Unilever and UN Women in New York.
The new GroupM report dives into how brand safety has been evolving in recent months.
The advertising legend announced his retirement on Valentine's Day.
The global chief executive has been with the WPP agency for 41 years.
The world's largest ad agency group has ended its search for Martin Sorrell's successor.
The CEO admitted a 'mistake' was made hiring former Droga5 CCO Ted Royer.
Fight Gunfire with Fire, founded by The One Club and MullenLowe, helped the father of a mass-shooting victim put a bulletproof vest on the famous statue.
Festival to be held between 22-26 June 2020
The new tagline is accompanied by a national US campaign, including five TV spots.
Group CEO Michael Roth cites importance of agency brands to the company's results.
Cases of the deadly virus have topped 200,000 people worldwide as of 18 March
The global review kicked off in January for creative and media.
The marketing leader shares insights on how to handle this ever-changing, increasingly competitive industry.
The independent giant has hired Leo Burnett's Judy John to lead its creative network.
WPP is set to retain the business in India
A number of ad agencies have already made layoffs due to COVID-19 impact.
"We are determined to restore the operational performance and profitability of the business..."
"For the first time this is something that recognizes sustained creative excellence and performance over a longer period of time."
The holding company CEO discusses his plan to create a stronger WPP brand.