Lecia Bushak

Moms crash gamer kids' livestreams to give healthy food advice

Moms crash gamer kids' livestreams to give healthy food advice

The 'Ready Player Mom' campaign in Brazil was the work of Sanofi’s probiotics brand, Enterogermina and MRM

Twitter halts Covid-19 misinformation policy in latest business pivot

Twitter halts Covid-19 misinformation policy in latest business pivot

The pandemic-inspired policy, which removed more than 11,000 accounts since 2020, is no longer in effect

First Barbie doll with hearing aids aims to boost diversity, inclusion

First Barbie doll with hearing aids aims to boost diversity, inclusion

The company partnered with Dr. Jen Richardson, a hearing-loss advocate and educational audiologist, to make sure its portrayal of real people was accurate

YouTube’s anti-vax ban ups pressure on tech behemoths

YouTube’s anti-vax ban ups pressure on tech behemoths

As part of its pushback against vaccine-related misinformation, the platform banished the channels of well-known vaccine misinformation spreaders

Havas debuts Havas Consumer Health targeting OTC health and wellness brands

Havas debuts Havas Consumer Health targeting OTC health and wellness brands

Dan Weaden will serve as CEO of Havas Consumer Health, with Paul Kinsella stepping in as chief commercial officer