Opinion: “Heard of Service Recovery?...
...Listen to brands Amazon, Jet, Samsonite.”
Choose Campaign site
Trending:
Opinion: Client-agency Valentines: a 4X4 drive
There are multiple hues in a client agency colour palette. The author analyses some of them
Kiran Khalap’s Blog: Aimee’s envelopes & the world’s most destructive four-letter word
Kiran Khalap, co-founder, chlorophyll brand & communications consultancy, finds a relationship between managing a family’s resources and that of our planet
Kiran Khalap’s Blog: The secret ingredient in brands? A four-letter-word
Kiran Khalap, co-founder, chlorophyll brand & communications consultancy, explains his reasoning in this month’s blog
Kiran Khalap's Blog: Bono’s song for brands & advertising
Kiran Khalap, co-founder, chlorophyll brand & communications consultancy, uses 'With Or Without You' as an interpretation of the relationship between advertising and brand creation
Kiran Khalap's Blog: Is it really necessary to walk the talk in India?
Kiran Khalap, co-founder, chlorophyll brand & communications consultancy, wonders if there's something to be learnt for those in the business of brands from a saint of yore
Kiran Khalap’s Blog: Creative person or creative professional?
Kiran Khalap, co-founder, chlorophyll brand & communications consultancy, asks for 4 minutes 33 seconds of your time to help you analyse which of the two you are, and should be
Kiran Khalap’s Blog: Please don’t read. Just listen.
Kiran Khalap, co-founder, chlorophyll brand & communications consultancy, explains one of the unbroken threads of the Indian civilisation, visible in businesses even today
Kiran Khalap's Blog: Dose it matter?
Kiran Khalap, co-founder, chlorophyll brand & communications consultancy, asks if you will join the Argument for Incorrect Language
Will brand Shiv Sena survive its creator? Yes, it can.
New leaders will have to understand the depth of the connection between the idea behind Shiv Sena and the audience it inspired.
Kiran Khalap’s Blog: The Internetwork killed three. RIP third victim: communication models
In the third part of a series, Kiran Khalap, co-founder, Chlorophyll brand & communications consultancy, talks about the influence of online marketing
Kiran Khalap’s Blog: The Internetwork killed three. RIP second victim: product brand
In the second part of a series, Kiran Khalap, co-founder, Chlorophyll brand & communications consultancy, analyses the impact of strong brands having to spread brand mythologies as well as having to show they care
Kiran Khalap’s Blog: The Internetwork killed three. RIP first victim: Positioning
Kiran Khalap, co-founder, Chlorophyll brand & communications consultancy, contemplates what ‘internetworked’ stakeholders mean to brands and communication
Kiran Khalap's Blog: Are you a segment of one?
Kiran Khalap, co-founder, Chlorophyll brand and communications consultancy, elaborates on segmenting and effectively reaching out to the consumer, in his unique 'Geminian' way
Kiran Khalap's Blog: Wang Shu versus Piyush Pandey
Kiran Khalap, co-founder, chlorophyll brand & communications consultancy, analyses the evolution of advertising and architecture in India and contemplates which of the two professions has served a better purpose in the country
Kiran Khalap's Blog: Agent Vinod - LIC or GIC?
Kiran Khalap, co-founder, Chlorophyll brand and communications consultancy, talks about the importance of a brand name for any company
Kiran Khalap's Blog: The world’s greatest communicator uses breath as a scalpel
Kiran Khalap, co-founder, Chlorophyll brand and communications consultancy, explains the need for advertising to turn the target's mind towards something
Kiran Khalap’s Blog: Advertising awards as nipples on men
Kiran Khalap, co-founder, Chlorophyll brand & communications consultancy, examines how relevant his analogy, made years ago, still is
Kiran Khalap's Blog: Is democracy at office unintelligent?
Kiran Khalap, co-founder, chlorophyll brand & communications consultancy, wonders about what democracy is all about at the office
Kiran Khalap’s Blog: What to do to make 2012 less like 2012 and more like 2012?
Kiran Khalap, co-founder, chlorophyll brand & communications consultancy, contemplates the two directions this year could take, and which path he will choose
Kiran Khalap’s Blog: HTML 5 versus HTHL 0
Kiran Khalap, co-founder, chlorophyll brand & communications consultancy, wishes humans worked as hard on communicating with each other without misunderstanding, as machines do
Kiran Khalap’s Blog: The next 5000 days of communication: explained 500 years ago
This month’s post by the co-founder of chlorophyll brand & communications consultancy
Kiran Khalap's Blog: Is your company logo as dumb and expensive as abstract art?
Kiran Khalap, co-founder, chlorophyll brand and communications consultancy, talks about the importance of a logo
Kiran Khalap's Blog: Will you be advertising’s next Renaissance Wo/Man?
Kiran Khalap, co-founder, chlorophyll brand & communications consultancy, gives an example of someone he thinks could well be one