The 6 secrets to a long, prosperous brand-agency relationship
R3's Global 40 report reveals how marketers and agencies keep the romance alive.
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Fiat Chrysler's Olivier François doesn't expect agencies to do his job
"My expectation is they feed me with inspiring ingredients, and I take things from there," says the CMO
MMGB (2): Samsung awards a different kind of filmmaker during the Oscar
Watch the film conceptualised by Wieden + Kennedy here