Kate Nettleton

Ad narcissism: why our industry should put down the mirror

Ad narcissism: why our industry should put down the mirror

The author explains why advertising should end its obsession with the reflecting pool.

What marketers can learn from Kim Kardashian (there are some learnings, honest)

What marketers can learn from Kim Kardashian (there are some learnings, honest)

Kim K proves anything it’s that fame isn’t about offering something different, it’s about surfing a cultural tide, doing it in a way that’s bigger and better, and communicating it in a way that’s different, says the author