Karthi Marshan

Karthi Marshan

Karthi Marshan's Blog: First there was the speculative pitch

Karthi Marshan's Blog: First there was the speculative pitch

Karthi Marshan, head marketing, Kotak Mahindra Group, on speculative pitches and why crowdsourcing presents a huge opportunity for the advertising industry

Karthi Marshan's Blog: Payment for ideas? Sure, dime a dozen, remember?

Karthi Marshan's Blog: Payment for ideas? Sure, dime a dozen, remember?

In a rebuttal to Madhukar Sabnavis' blog, Karthi Marshan, head - marketing, Kotak Mahindra, brings a client's point of view to the discussion