Kalyan Kumar

How Zohran Mamdani rode the authenticity wave to victory

How Zohran Mamdani rode the authenticity wave to victory

The more openly he engaged with complex issues, the more audiences perceived coherence between his words and actions, strengthening trust even among sceptics.

From niche to mainstream: The rapid rise of the creator economy

From niche to mainstream: The rapid rise of the creator economy

With the creator economy touted to reach $480 billion by 2027, its emergence has undeniably changed marketing plans and reshaped the future. KlugKlug's co-founder and CEO Kalyan Kumar explains.