Aircel spins a Dhoni and young fan story to deliver ‘joy of a little extra’
Watch the TVC created by Mccann Worldgroup here
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Aircel uses over-the-top scenes from movies to pull in value-conscious customers
Watch the ad campaign created by McCann Worldgroup
Vasan Eye Care promises to light up your universe
Watch the ad film, the first pan-India effort by the eye care network, which will also be aired in overseas markets
TVS repositions ‘ordinary’ bikes to position ‘premium’ Phoenix
Watch the ad film created by McCann Erickson here
MMGB: Boost's 'Dhool Tucker!' viral with Prabhu Deva
Buzz around new ambassador gets a boost, with ace choreographer's signature moves for Tendulkar, Sehwag, Dhoni and the new face.
Mirinda re-creates cult song magic to introduce new Mirinda flavours in Tamil Nadu
Watch the ad film created by JWT India
“Bet we’ve met,” says the Murugappa Group’s new brand TVC
Watch the campaign created by Interface Communications
Univercell’s aadi campaign pulls customers with celeb couple’s separation story
The campaign by JWT featured recently married actors Sneha and Prasanna, playing on the tradition of separating couples in the Tamil month aadi.
Mathrubhumi Group to make television foray in January ’13 with news, music channels
Mohan Nair will head the group’s television venture as CEO, while Unni Balakrishnan has been roped in as editor for the news channel
Qyuki seeks to emerge as the ‘creative market place’
Q&A with Bidisha Nagaraj, chief marketing officer, Qyuki, on the portal’s plans and its potency as a platform for content creators and advertisers
Chennai to host three-day Brandwealth Seminar 2012 in December
The executive development programme is being organised by the Madras Management Association in association with Draftfcb-Ulka's Cogito Consulting.
JWT Chennai bags GRT Jewellers' creative business
JWT Chennai already handles the creative duties for the group’s hotels business
‘We are No. 2 in segments that matter most to advertisers’
Q&A with Jayant Mammen Mathew, on the performance of Mazhavil Manorama, a year post its launch
TVS appoints Dentsu Communications to handle Wego
The agency will be responsible for the campaign planning and creative executions of the brand across television and print mediums
'My mandate is to integrate our online and the print and offer it as a package to advertisers'
In conversation with Pravin Menon, national head - ad sales, Vikatan Group, who has moved in from BCCL (and WWM) after a 14 year-stint
Harvest time for brands in Kerala
Sony is eyeing Rs 135 crore in sales during Onam, 30 percent higher over the same period last year. LG India is eyeing sales growth of 20 percent.
New Gen Media looks to redefine Tamil GEC space with general ‘engagement’ channel
After Tamil news channel Puthiya Thalaimurai, the SRM Group-backed The New Generation Media Corp is gearing up to launch GEC ‘Puthu Yugam’. Q&A with CEO Shyam Kumar on the positioning, marketing plan - and competition.
‘Ayurveda is not a positioning – it’s who we are’: Cholayil
Q&A with Subarna Sen, brand manager, Medimix, and Saket Govind, brand manager, Krishna Thulasi
Close - Up: ‘Too many generalisations, by too many industry leaders’
Creative director Alexander Zachariah tells Judy Franko about the reality of Chennai's ad market, allegations on the lack of talent therein, client perceptions, his advertising journey, and why he’s happy with Rubecon being small and independent
RK Swamy BBDO and Pinwheel Integrated to share creative mandate of Lotte India
RK Swamy will handle the confectionary division; Pinwheel to handle Choco Pie
Subbu Padhmanabhan joins Lowe Lintas and Partners Chennai as VP
He was at OTS Hyderabad prior to his second stint at Lowe
Kalyan Jewellers charts expansion, with Rs 90 cr marketing budget
Q&A with T S Kalyanaraman, chairman and managing director, Kalyan Jewellers, on the South-based jewellery chain’s brand ambassador Amitabh Bachchan, and national and overseas expansion plans.
Jaya TV prepares for a ‘complete makeover’
Q&A with K P Sunil, vice president, news and marketing, Jaya TV, on the channel’s movie acquisitions, tie up with Aidem, and makeover across group channels beginning August.
Kalaignar TV Network launches second Tamil music channel, Murasu TV
The ‘premium’ music channel will play back-to-back hit movie songs from the ‘80s and earlier
Aegis Media to launch Isobar and Posterscope in Chennai
Headcount to double to 45 in the city with new units, Carat Media additions