Josh Graff

The brand message is important, but what you really need is a 'content mindset'

The brand message is important, but what you really need is a 'content mindset'

Most effective content-marketing teams are as focused on consuming relevant content as they are on creating it, says LinkedIn’s Graff

Why brands can't leave advocacy to chance

Why brands can't leave advocacy to chance

Satisfaction will not translate into actual advocacy unless companies take the action required to make it happen.