Jerry Clode

Five marketing consequences of China's growing economic footprint

Five marketing consequences of China's growing economic footprint

Are you frequently awoken by nightmare visions of an ominous giant panda atop a local skyscraper in a King Kong-like rage?

OPINION: Brazil provides branding role models for China, India

OPINION: Brazil provides branding role models for China, India

Brands from Brazil are capturing global attention and allegiance, while their Asian counterparts among the 'BRIC' countries, China and India lag behind, writes Jerry Clode, who leads cultural insight in Asia-Pacific for brand-development consultancy Added Value.