China ad spend reaches US$41 billion in first half of 2010 : CTR
BEIJING – Advertising expenditure has grown 17 per cent to US$41 billion in the first half of the year for China, according to CTR Market Research.
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CASE STUDY: Nagging mum attracts 120,000 YouTube views for Alliance Bank
Alliance Bank taps into an unconventional way to promote its financial product the You:nique Prepaid Card.
'Travel' is most desired keyword in first half of 2010 : Yahoo
REGIONAL – ‘Travel’ tops the list as the most desired keyword by advertisers in Hong Kong, Taiwan, South Korea, Singapore and India during the first half of 2010, according to Yahoo's most recent search report.
Hyundai and National Geographic Channel launch ‘African adventurer’ on Facebook
GLOBAL - National Geographic Channel (NGC) and the official partner of the FIFA World Cup 2010 Hyundai are coming together to launch a branding campaign on Facebook called ‘African adventurer’.
Microsoft launches 'Make it great' campaign for Office 2010
Microsoft has broken a US$80 million global campaign tiled ‘Make it great’ for the anticipated launch of Office 2010.
ExploreMetro app helps navigate subways in major Asian cities
The popular ExploreMetro app makes it easy to navigate city subways in Shanghai, Beijing, Guangzhou, Hong Kong and Singapore.
Pull-Ups training pants creates potty training app
Kimberly-Clark says fear no more with a new potty training app designed to minimise conflict between parents and their stubborn toddlers.
CASE STUDY: Mercedes-Benz Taiwan chases sales with ‘You’re really Mercedes’
Mercedes-Benz Taiwan in partnership with Ogilvy & Mather hoped to increase sales with a branding campaign fighting the annual sales slump in August.