REGIONAL – ‘Travel’ tops the list as the most desired keyword by advertisers in Hong Kong, Taiwan, South Korea, Singapore and India during the first half of 2010, according to Yahoo's most recent search report.
Alliance Bank taps into an unconventional way to promote its financial product the You:nique Prepaid Card.
The popular ExploreMetro app makes it easy to navigate city subways in Shanghai, Beijing, Guangzhou, Hong Kong and Singapore.
GLOBAL - National Geographic Channel (NGC) and the official partner of the FIFA World Cup 2010 Hyundai are coming together to launch a branding campaign on Facebook called ‘African adventurer’.
Microsoft has broken a US$80 million global campaign tiled ‘Make it great’ for the anticipated launch of Office 2010.
Mercedes-Benz Taiwan in partnership with Ogilvy & Mather hoped to increase sales with a branding campaign fighting the annual sales slump in August.
Kimberly-Clark says fear no more with a new potty training app designed to minimise conflict between parents and their stubborn toddlers.
BEIJING – Advertising expenditure has grown 17 per cent to US$41 billion in the first half of the year for China, according to CTR Market Research.