Automotive sector accounts for bulk of new business
The sector produced the most global agency billings in September, but FMCG and pharma also had a strong month, according to the Campaign Advertising Intelligence tool
The sector produced the most global agency billings in September, but FMCG and pharma also had a strong month, according to the Campaign Advertising Intelligence tool
Ad directed by Grammy winner Meji Alabi
While Starcom retained BMW's $250 million business in China, the biggest wins for the final quarter of 2023 came from the US, with WPP showing the biggest growth on the media side
Campaign rounds up the top-performing agencies and overall media new-business activity in July-December.
Volkswagen and Mercedes-Benz among flurry of reappointments.