H2 2023 new-biz review: Investment drops in Asia-Pacific, as media activity in Europe soars despite global fall
Campaign rounds up the top-performing agencies and overall media new-business activity in July-December.
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Global new business spotlight: Publicis dominates with four major wins
While Starcom retained BMW's $250 million business in China, the biggest wins for the final quarter of 2023 came from the US, with WPP showing the biggest growth on the media side
Automotive sector accounts for bulk of new business
The sector produced the most global agency billings in September, but FMCG and pharma also had a strong month, according to the Campaign Advertising Intelligence tool
Q1 global media new-biz spotlight: Billings fall but retentions rise
Volkswagen and Mercedes-Benz among flurry of reappointments.
Disney’s diverse holiday campaign centres on new film ‘Wish’
Ad directed by Grammy winner Meji Alabi