Campaign India

Apple iPhone battery ensures karate kid's efforts are recorded in new ad

TBWA\Media Arts Lab, Apple’s dedicated agency, created the campaign

New Unilever CEO downplays purpose and hikes adspend

Hein Schumacher says purpose is not relevant to every Unilever brand

Coca-Cola defends COP27 sponsorship despite 'greenwashing' criticism

Climate activists have questioned the legitimacy of the climate conference after Coca-Cola, one of the world's worst plastic polluters, became a sponsor

BrewDog announces 'anti-sponsorship' of controversial Qatar World Cup

The brewer has spoken out against the World Cup, in work by Saatchi & Saatchi London

A year on from COP26, adland still isn't moving fast enough

COP26 gave adland a much-needed wake-up call, but impact doesn’t happen overnight. Campaign asks experts what more can be done to tackle climate change

Shock and applause for Apple Watch's chilling real-life emergency call ad

The ad uses audio from three emergency phone calls to highlight how the Apple Watch Series 7 with LTE can save lives

Boycott or not to boycott: how agencies should work with high-carbon clients

With COP26 under way, 'subvertising' activist groups have been targeting ad agencies, condemning them for escaping scrutiny for their role in destroying the environment. The problem isn't black or white, so how should agencies work with their polluting clients?