The Publicis-Microsoft partnership and the rise of a closed-loop economy
In a closed-loop economy, the stakes are higher and the margin for error thinner. Microsoft’s choice of Publicis challenges the idea that tech will make agencies obsolete.
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In an age of direct buying, what exactly is a DSP still for?
The spat between Publicis and The Trade Desk is an overdue reckoning with misaligned expectations between auditors, agencies and adtech platforms, as direct buying becomes cheaper and easier.
Why Dentsu’s next buyer can’t look like Havas or the industry it’s leaving behind
Selling the international arm won’t be simple, opines Humphrey Ho. The buyer can’t look like the ad holding groups of old, because that model is exactly what Dentsu is trying to leave behind.
Pitch. Win. Exit? How private equity is reshaping the agency model
Private equity is no longer circling the ad industry—it’s taking over. As agencies transform into investment assets, Helios & Partners CEO Humphrey Ho unpacks the high-stakes tension between creative independence and financial control.
Why Twitter wants to become WeChat explained
Twitter today isn't much different from WeChat's origins, but needs to make payment functions a reality through tech, regulatory and banking agreements, says Hylink USA's MD