Private equity is no longer circling the ad industry—it’s taking over. As agencies transform into investment assets, Helios & Partners CEO Humphrey Ho unpacks the high-stakes tension between creative independence and financial control.
Twitter today isn't much different from WeChat's origins, but needs to make payment functions a reality through tech, regulatory and banking agreements, says Hylink USA's MD
Selling the international arm won’t be simple, opines Humphrey Ho. The buyer can’t look like the ad holding groups of old, because that model is exactly what Dentsu is trying to leave behind.
The spat between Publicis and The Trade Desk is an overdue reckoning with misaligned expectations between auditors, agencies and adtech platforms, as direct buying becomes cheaper and easier.