Himani Pundir

Bling bling: Exploring the landscape of luxury in India

Bling bling: Exploring the landscape of luxury in India

From the boom of the middle class to the 'if i want it, I'll get it' attitude of Gen Z in the nation, the meaning of luxury in India is evolving rapidly and brands need to catch up. Quantum's Himani Pundir explores.

Navigating Gen Z: Balancing tech, tradition, and identity in a connected world

Navigating Gen Z: Balancing tech, tradition, and identity in a connected world

By integrating cultural components into their communication and offerings, brands can foster a feeling of familiarity and rapport with Gen Z, opines Himani Pundir of Quantum.