IMC 2015: 'Magazines are fundamentally linked to the reader's personal identity'
Praveen Tripathi of Magic9 Media delivered the keynote on the concluding day of the Congress
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IMC 2015: 'Cater to diverse preferences, in their language'
Google's Vikas Agnihotri spoke about how content consumption has changed on day two
IMC 2015: From ‘print only’ to ‘digital first’
The concluding session on day one featured Cisco's Nupur Sharma and Haymarket's Suresh Ramakrishnan in a panel on 'Monetising Beyond Print'
IMC 2015: ‘Investing in content and its creators is imperative’
Future Brands’ Santosh Desai spoke on ‘Emerging Trends and Implication for Magazines’ on day one of the ninth Indian Magazine Congress in Chennai
IMC 2015: ‘Are we catering to the advertiser or the reader?’
The debate was rekindled even as the relevance of print and the need to diversify were underlined, at the ninth Indian Magazine Congress