Harish Krishna

Opinion: How can brands be frontrunners in solving for climate change beyond just greenwashing consumers?

Opinion: How can brands be frontrunners in solving for climate change beyond just greenwashing consumers?

The author explains how brands have a large role to play in helping prevent the climate catastrophe by contributing to a larger systemic change

Opinion: Understanding Gen Z in India

Opinion: Understanding Gen Z in India

Indians born between 1997 and 2010 differ both from the western conception of Gen Z consumers and from each other, depending on where and how they live