Hareesh Tibrewala

Opinion: How brands are leveraging marketing automation

Opinion: How brands are leveraging marketing automation

The author explains why brands must look at marketing automation with examples of those that have used it effectively

Why creativity remains at an all-time premium

Why creativity remains at an all-time premium

The age of Gen AI might be here, but the era of creativity isn't anywhere near over, says Mirum's Hareesh Tibrewala.