Gordon Macmillan

Gordon Macmillan

Sir Martin Sorrell says Twitter is not an advertising medium

Sir Martin Sorrell says Twitter is not an advertising medium

Sir Martin Sorrell, the WPP chief executive, has said in an interview that Twitter is not an advertising medium, but a PR one.

Twitter signs major advertising deal with Publicis Groupe

Twitter signs major advertising deal with Publicis Groupe

Targets 75 pc revenues from digital and fast growth markets like Brazil and China by 2018