From milk runs to makeovers: India’s subscription shift
India’s $10.34 billion subscription economy is redefining access, convenience, and consumer behaviour—spanning essentials, indulgences, and ownership-free living.
India’s $10.34 billion subscription economy is redefining access, convenience, and consumer behaviour—spanning essentials, indulgences, and ownership-free living.
The author looks at how Covid-19 has impacted lessons like 'sharing is caring'