Affordable, not cheap: Cracking the code on value
Affordable brands thrive by meeting emotional needs, using smart packaging cues, and moving beyond price cuts, explain Ipsos India’s UU and Synthesio lead and country chief client officer.
Choose Campaign site
Trending:
Opinion: The inclusion imperative - representing the voice of India
The author explains how the challenge of inclusion is exemplified by the task of representing the heterogeneity that is in India
Opinion: Hacking into the Homer brain
This is the first of a two part series on Nudge Marketing, considered by many as the best way of inducing behavioural change. But is it all perks and no perils?
Opinion: Cyber coaxing - nudge strategies in the age of AI
AI based nudges would be even more powerful levers to modify behaviour