As tier two and three towns are expected to contribute 50% of the total sales for e-commerce brands by 2030, the author lists effective marketing strategies for running businesses
When it comes to auto brands, what works and what doesn’t is going to rely solely upon the brands’ success in identifying the right medium to take their messaging forward, says the author
The author explains why the union of data-led storytelling and the role of micro-influencers is here to stay
The author suggests ways brands can maximise ROI with the help of this new phenomenon
The author lists four different ways through which the communications technology landscape is evolving
The author states why marketing communications must be personalised, based on customers’ values and needs, rather than demographics like age and gender