Gabey Goh

Spikes delegates tell us what work they wish they'd done

Spikes delegates tell us what work they wish they'd done

Spikes delegates tell us what work they wish they'd done

Shot at Spikes: Creatives recount their scariest pitches

Shot at Spikes: Creatives recount their scariest pitches

Some honest answers to their QOTD from creatives at Spikes Asia.

IPG’s Team Ignite wins Harley-Davidson’s global account

IPG’s Team Ignite wins Harley-Davidson’s global account

Newly created unit will handle global creative, media and digital marketing work

Ethical crackdown: Regulating Singapore’s influencer scene

Ethical crackdown: Regulating Singapore’s influencer scene

Will guidelines by Singapore’s Advertising Standards Authority clear the fog when it comes to brands engaging influencers?

To connect with the next billion, avoid accidental complacency: Google

To connect with the next billion, avoid accidental complacency: Google

Scott Beaumont, VP of Google Greater China, addressed the audience Media360Summit in Hong Kong on 25 February 2016

7 highlights from the 2016 AMES conference

7 highlights from the 2016 AMES conference

Our reporters distill yesterday's conference into seven memorable points, including the danger of taking consumers at their word, being a 21st century brand, out-of-whack spending and a lack of analytics maturity.

Spikes Asia 2015: From collaboration to creative 'trauma': Building Diageo's $2 billion luxury brand

Spikes Asia 2015: From collaboration to creative 'trauma': Building Diageo's $2 billion luxury brand

If brands really want to achieve true resonance with their consumers, they must learn to let go and have confidence in the power of collective creativity, according to Diageo’s Lawrence Law

Bots versus brands: Ad-fraud warfare in Apac

Bots versus brands: Ad-fraud warfare in Apac

Surging online ad spend is providing rich pickings for fraudsters, so how can Asia’s marketers and agencies navigate safe passage through the digital battleground?