Our reporters distill yesterday's conference into seven memorable points, including the danger of taking consumers at their word, being a 21st century brand, out-of-whack spending and a lack of analytics maturity.
Some honest answers to their QOTD from creatives at Spikes Asia.
Spikes delegates tell us what work they wish they'd done
Will guidelines by Singapore’s Advertising Standards Authority clear the fog when it comes to brands engaging influencers?
Surging online ad spend is providing rich pickings for fraudsters, so how can Asia’s marketers and agencies navigate safe passage through the digital battleground?
Newly created unit will handle global creative, media and digital marketing work
If brands really want to achieve true resonance with their consumers, they must learn to let go and have confidence in the power of collective creativity, according to Diageo’s Lawrence Law
Scott Beaumont, VP of Google Greater China, addressed the audience Media360Summit in Hong Kong on 25 February 2016